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Full Description
Global Business Today is for the undergraduate or MBA level course of International Business where a concise paperback is desired. Global Business Today appeals to instructors looking for an analytical (as opposed to a descriptive) approach to the course. Global Business Today is known for being practical, which is an important point as many instructors who teach this course are often not researchers, but come from the business world. The text is influenced by each of the author's extensive global consulting experience for Fortune 500 companies.
Contents
Part OneChapter 1: GlobalizationPart Two: National DifferencesChapter 2: National Differences in Political, Economic, and Legal SystemsChapter 3: National Differences in Economic DevelopmentChapter 4: Differences in CultureChapter 5: Ethics, Corporate Social Responsibility, and SustainabilityPart Three: The Global Trade and Investment EnvironmentChapter 6: International Trade TheoryChapter 7: Government Policy and International TradeChapter 8: Foreign Direct InvestmentChapter 9: Regional Economic IntegrationPart Four: The Global Monetary SystemChapter 10: The Foreign Exchange MarketChapter 11: The International Monetary SystemPart Five: The Strategy and Structure of International BusinessChapter 12: The Strategy of International BusinessChapter 13: Entering Foreign MarketsPart 6: International Business FunctionsChapter 14: Exporting, Importing, and CountertradeChapter 15: Global Production and Supply Chain ManagementChapter 16: Global Marketing and R&D Chapter 17: Global Human Resource ManagementNER(01): WOW
