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Full Description
Business Communicationfor any business communication course. Combining the fundamentals of clear communication with visual rhetoric and critical thinking, its problem-solving approach gets directly to the heart of great business communication and helps students gain a professional advantage.
Contents
Chapter 1Chapter 2: Writing Effectively for Your Audience, Purpose, and MediumChapter 3: Designing Documents with Visual AppealChapter 4: Communicating with VisualsChapter 5: Crafting Effective Sentences and ParagraphsChapter 6: Building Positive Relationships through CommunicationChapter 7: Communicating Across CulturesChapter 8: Writing Good-News and Neutral MessagesChapter 9: Writing Bad-News MessagesChapter 10: Writing Persuasive Messages and ProposalsChapter 11: Researching & Writing ReportsChapter 12: Creating The Right Type of ReportChapter 13: Delivering Business Presentations and SpeechesChapter 14: Putting Interpersonal Communication Skills to Work in Conversations and MeetingsChapter 15: Communicating in the Job SearchReference Chapter A: Correctness of CommunicationReference Chapter B: Documentation of SourcesNER(01): WOW
