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Full Description
Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Examples profile the products and services of companies that students are familiar with such as Facebook, Google, Starbucks, Apple and Uber. In its characteristic single, strong voice, Strategic Management provides students with the foundation they need to understand how companies gain and sustain competitive advantage, as well as how to become managers capable of making well-reasoned strategic decisions. OneBook...OneVoice...OneVision
Contents
PART ONE ANALYSISCHAPTER 1 What Is Strategy?CHAPTER 2 Strategic Leadership: Managing the Strategy ProcessCHAPTER 3 External Analysis: Industry Structure, Competitive Forces, and Strategic GroupsCHAPTER 4 Internal Analysis: Resources, Capabilities, and Core CompetenciesCHAPTER 5 Competitive Advantage, Firm Performance, and Business ModelsPART TWO FORMULATIONCHAPTER 6 Business Strategy: Differentiation, Cost Leadership, and Blue Oceans CHAPTER 7 Business Strategy: Innovation and Entrepreneurship CHAPTER 8 Corporate Strategy: Vertical Integration and Diversification CHAPTER 9 Corporate Strategy: Strategic Alliances, Mergers and AcquisitionsCHAPTER 10 Global Strategy: Competing Around the WorldPART THREE IMPLEMENTATIONCHAPTER 11 Organizational Design: Structure, Culture, and ControlCHAPTER 12 Corporate Governance and Business EthicsPART FOUR MINICASESPART FIVE FULL-LENGTH CASESNER(01): WOW
