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Full Description
Businessapplications to give students a firm grounding in business principles. Where other products have you sprinting through the semester to cover everything, Business: A Changing World allows breathing space to explore topics and incorporate additional activities to complement your teaching. Built from the ground up, Business: A Changing World is for faculty and students who value a briefer, flexible, integrated, and affordable resource that is exciting, applicable, and happening! What sets this learning program apart from the competition? An unrivaled mixture of exciting content and resources blended with application focused text and activities, and fresh topics and examples that show students what is happening in the world of business today!
Contents
Part 1and Economics Chapter 2: Business Ethics and Social Responsibility Chapter 3: Business in a Borderless WorldPart 2: Starting and Growing a BusinessChapter 4: Options for Organizing BusinessChapter 5: Small Business, Entrepreneurship, and FranchisingPart 3: Managing for Quality and CompetitivenessChapter 6: The Nature of ManagementChapter 7: Organization, Teamwork, and CommunicationChapter 8: Managing Service and Manufacturing OperationsPart 4: Creating the Human Resource AdvantageChapter 9: Motivating the WorkforceChapter 10: Managing Human ResourcesPart 5: Marketing: Developing RelationshipsChapter 11: Customer Driven MarketingChapter 12: Dimensions of Marketing StrategyChapter 13: Digital Marketing and Social NetworkingPart 6: Financing the EnterpriseChapter 14: Money and the Financial SystemChapter 15: Accounting and Financial Statements Chapter 16: Financial Management and Securities MarketsAppendicesAppendix ALaw AppendixPersonal Finance AppendixManaging Information AppendixNER(01): WOW
