Essentials of Strategic Management : The Quest for Competitive Advantage -- Paperback （4 Internat）

Gamble, John E./ Thompson, Arthur A., Jr./ Peteraf, Margaret A.

Mcgraw-hill Education - Europe（2014/02発売）

• 製本 Paperback:紙装版/ペーパーバック版
• 商品コード 9781259094842

Full Description

Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

Contents

PART ONESection A: Introduction and Overview Chapter 1: Strategy, Business Models, and Competitive Advantage Chapter 2: Charting a Company's Direction: Vision and Mission, Objectives, and Strategy Section B: Core Concepts and Analytical Tools Chapter 3: Evaluating a Company's External Environment Chapter 4: Evaluating a Company's Resources, Capabilities, and Competitiveness Section C: Crafting a Strategy Chapter 5: The Five Generic Competitive Strategies Chapter 6: Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of Operations Chapter 7: Strategies for Competing in International Markets Chapter 8: Corporate Strategy: Diversification and the Multibusiness Company Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy Section D: Executing the Strategy Chapter 10: Superior Strategy Execution - Another Path to Competitive Monk Coffee Case 2: Under Armour's Strategy in 2013 - Good Enough to Win Market Share from Nike and adidas? Case 3: lululemon athletica, Inc. Case 4: Coach Inc. in 2012: Its Strategy in the "Accessible" Luxury Goods Market Case 5: Chipolte Mexican Grill in 2013: Can It Hit a Second Home Run? Case 6: Google's Strategy in 2013 Case 7: Nucor Corporation in 2012: Using Economic Downturns as an Opportunity to Grow Stronger Case 8: Tata Motors: Can It Become a Global Contender in the Automobile Industry? Case 9: The Walt Disney Company: Its Diversification Strategy in 2012 Case 10: Robin Hood Case 11: Herman Miller Inc.: Unrelenting Pursuit of Reinvention and Renewal Case 12: Frog's Leap Winery in 2011 - the Sustainability Agenda