Lesikar's Business Communication: Connecting in a Digital World （13TH）

Rentz, Kathryn/ Lentz, Paula

McGraw-Hill Education（2013/03発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 704 p.
• 商品コード 9781259060809

Full Description

This 13th edition of Lesikar's Business Communication: Connecting in a Digital World, by Kathryn Rentz, and Paula Lentz brings the contemporary perspective of two expert teachers to Ray Lesikar's classic textbook. Taking a unique problem-solving approach, it integrates current technologies and trends throughout, while maintaining an emphasis on the fundamentals: careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals. Combined with abundant realistic examples, exercises, and cases, this approach makes Lesikar one of the most pedagogically effective books in the field.

Contents

PART ONE: INTRODUCTION Chapter 1: Understanding Workplace Communication Chapter 2: Communicating Across CulturesPART TWO: FUNDAMENTALS OF BUSINESS WRITINGChapter 3: Adapting Your Words to Your Readers Chapter 4: Constructing Clear Sentences and Paragraphs Chapter 5: Writing for a Positive Effect PART THREE: BASIC PATTERNS OF BUSINESS MESSAGESChapter 6: Developing Your Writing Process and Choosing the Best FormChapter 7: Getting to the Point in Good-News and Neutral Messages Chapter 8: Maintaining Goodwill in Bad-News Messages Chapter 9: Making Your Case with Persuasive Messages and Proposals Chapter 10: Conducting a Winning Job Campaign PART FOUR: FUNDAMENTALS OF REPORT WRITINGChapter 11: Preparing Informative and Influential Business Reports Chapter 12: Choosing the Right Type of Report Chapter 13: Conducting Research for Decision MakersChapter 14: Using Visuals to Make Your Point PART FIVE: ORAL FORMS OF BUSINESS COMMUNICATIONChapter 15: Communicating Effectively in Meetings and ConversationsChapter 16: Delivering Oral Reports and Business Speeches PART SIX: ELEMENTS OF PROFESSIONALISM: TECHNOLOGICAL PROFICIENCY AND CORRECTNESSChapter 17: Leveraging Technology for Better WritingChapter 18: Conveying Professionalism Through CorrectnessAPPENDICESAPPENDIX A - Corrections for the Self-Administered Diagnostic Test of Correctness APPENDIX B - Physical Presentation of Letters, Memos, and Reports APPENDIX C - General GradingSymbols: Punctuation, Grammar, Number, Spelling, Proofreading Technique, Strategy, and FormattingAPPENDIX D - Grading Codes and Checklists: Messages and Reports APPENDIX E - Documentation and the Bibliography