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Improve your hospitality and tourism research abilities with this impressive collection of research methods! The Practice of Graduate Research in Hospitality and Tourism assists you in gaining insight into different facets of research design, conceptual development, research methods, and conclusions drawn from research in hospitality and tourism. As a professional, researcher, or graduate student in the hospitality and tourism field, you will benefit from this collection of chapters that represent examples of research trials conducted by graduate students in hospitality and tourism and are selected on the basis of the originality of the students'concepts, research methods, and interest of the work to graduate students. This informative volume will provide you and your students with up-to-date and effective ideas for researching topics within the field of hospitality. The Practice of Graduate Research in Hospitality and Tourism is an excellent supplemental textbook for research methods classes in graduate hospitality and tourism programs. The wide variety of chapters will stimulate discussions on research in hospitality and tourism from conceptual, secondary data, and primary data approaches. Some of the research articles you will explore in The Practice of Graduate Research in Hospitality and Tourism are based on different statistical techniques, research designs, and trends of subjects. Topics include:
selecting service-oriented employees based on person-organization fit
measuring the effectiveness of advertising on the Internet
examining factors that affect food expenditures of U.S. tourists when they are away from home
explaining the competitive structure of Japanese travelers'overseas destination plans
determining the motivational needs of managers in the on-site foodservice segment
providing adequate education on HIV and AIDS in the workplace for hospitality managers
identifying influential variables of employee turnover in the food and beverage industryThe Practice of Graduate Research in Hospitality and Tourism serves as an important forum for initiating research and new ideas internationally. The carefully selected chapters of this essential text will provide you and your students with suggestions that will improve research competency as well as hospitality services to patrons.
Contents
Contents
About the Editor
Contributors
Preface
Part I: Conceptual Approaches
Chapter 1. Selecting Service-OrientedEmployees Based on Person-Organization Fit
Introduction
Review of the Literature
Conclusion
Chapter 2. Developing a Benchmarking Model for Tourist Destinations
Introduction
Benchmarking: Definition and Practices
Benchmarking and the Tourism Industry
Benchmarking and Customer Satisfaction
Toward Destination Benchmarking
A Destination Benchmarking Model
What to Benchmark
Whom to Benchmark
How to Benchmark
Conclusion
Chapter 3. A Conceptual Framework for Measuring the Effectiveness of Advertising on the Internet: Using Cyberspace to Position Hospitality Firms in the Marketplace
Introduction
The Web and the Lodging Industry
The Web As an Intermediary Between the Customer and the Hotel
A Conceptual Framework
Conclusions and Suggestions for Future Study
Part II: Secondary Data Approaches
Chapter 4. Factors Affecting Expenditures on Food Away from Home in US Households
Introduction
Methods
Results
Conclusions
Chapter 5. Senior-Sensitive Segments: Looking at Travel Behavior
Introduction
Methodology
Results
Conclusion and Implications
Chapter 6. The Competitive Structure of Japanese Overseas Travelers' Destinations
Introduction
Purpose
Methods and Analysis
Conclusion
Chapter 7. Identification of Variables Influencing Food and Beverage Employee Turnover
Introduction
Literature Review
Data
Methodology
Results
Discussion
Conclusion and Areas for Future Research
Part III: Primary Data Approaches
Chapter 8. Motivating Needs of Managers in the On-Site Food Service Segment
Introduction
Background
Murray's Model
Study of Food Service Managers' Motivating Needs
Methodology
Discussion of Findings
Conclusion
Chapter 9. HIV and AIDS in the Workplace: Do Future Hospitality Managers Have Adequate Education?
Background
Methodology
Results
Implications
Chapter 10. Analysis of Papers Published in the Hospitality Research Journal: Focus and Trends of Subjects, Research Designs, and Statistical Techniques
Introduction
Methodology
Results
Conclusions and Implications
Index
Reference Notes Included
