Full Description
This book brings together for the first time David Morley and Charlotte Brunsdon's classic texts, Everyday Television: Nationwide and The Nationwide Audience. Originally published in 1978 and 1980 these two research projects combine innovative textual readings and audience analysis of the BBC's current affairs programme Nationwide. In a specially written introduction the authors trace the history of the original Nationwide project and clarify the origins of the two books.
Contents
Introduction (1997) PART I Everyday Television: Nationwide (1978) CHARLOTTE BRUNSDONDAVID MORLEY 1 Going Nationwide 2 The World of Nationwide Discourse 1975-7 3 Linking and Framing: Nationwide in Action 19/5/76 4 'A nation of families...' PART II The Nationwide Audience: Structure and Decoding (1980) DAVID MORLEY 1 Audience Research: The Traditional Paradigms 2 'What people do with the media': Uses, Gratifications, Meanings 3 Classes, Codes, Correspondences 4 Problems of Technique and Method 5 Responses to Nationwide 6 Comparative Analysis of Differential Group Decodings 7 Decoding Television: Theorising Determinations PART III Responses
