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Full Description
This collection of papers examines the evolving relationship between the motion picture industry and television from the 1940s onwards. The institutional and technological histories of the film and TV industries are looked at, concluding that Hollywood and television had a symbiotic relationship from the start. Aspects covered include the movement of audiences, the rise of the independent producer, the introduction of colour and the emergence of network structure, cable TV and video recorders. Originally published in 1990.
Contents
Part 1: Responding to Network Television Introduction 1. From 'Frontal Lobes' to the 'Bob-and-Bob' Show: NBC Management and Programming Strategies, 1949-65 2. Building the World's Largest Advertising Medium: CBS and Television, 1940-1960 3. The Weakest Chain and the Strongest Link: The American Broadcasting Company and the Motion Picture Industry, 1952-1960 4. Network Oligopoly Power: An Economic Analysis 5. Hollywood's Attempt at Appropriating Television: The Case of Paramount Pictures 6. New Producers for Old: United Artists and the Shift to Independent Production 7. Glorious Technicolour, Breathtaking Cinemascope and Stereophonic Sound 8. Red, Blue and Lots of Green: The Impact of Colour Television on Feature Film Production 9. Feature Films on Prime Time Television Part 2: Responding to New Television Technologies Introduction 10. Pay Television: Breaking the Broadcast Bottleneck 11. Home Video: The Second Run "Theatre" of the 1990's 12. The Made-for-TV Movie: Industrial Practice, Cultural Form, Popular Reception 13. Building a Movie Theatre Giant: The Rise of the Cineplex Odeon 14. Coca Cola Satellites?: Hollywood and the Deregulation of European Television
