Online Consumer Behavior : Theory and Research (Marketing and Consumer Psychology) （2 Revised）

ポイントキャンペーン

Online Consumer Behavior : Theory and Research (Marketing and Consumer Psychology) （2 Revised）

Close, Angeline G. (EDT)

Routledge（2017/06発売）

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製本 Hardcover:ハードカバー版／ページ数 400 p.
言語 ENG
商品コード 9781138950009
DDC分類 658

Full Description

Social media has changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. In this new edition, contributors discuss new topics such as mobile technology, cyberbullying, online shopping, and the dark side of consumer behavior. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.