Full Description
This book offers groundbreaking insights into exploring and accounting for the various facets of multimodality. It illustrates and tackles theoretical issues related to multimodal text analysis. The book focuses on important research areas: writing and graphology, genre, and ideology.
Contents
1. The Multimodal Page: A Systematic Functional Exploration 2. Intersemiotic Complementarity: A Framework for Multimodal Discourse Analysis 3. Writing, Graphology, and Visual Semiosis 4. Mapping the Multimodal Genres of Traditional and Electronic Newspapers 5. The Role of Multimodal Concordances in Multimodal Corpus Linguistics 6. The Visual Semantics Stratum: Making Meaning in Sequential Images 7. Materializing Reconciliation: Negotiating Difference in a Transcolonial Exhibition 8. A Multimodal Analysis of Good Guys and Bad Guys 9. Multimodal Scientific Representations Across Languages and Cultures 10. Japanese Semiotic Vernaculars in ESP Multiliteracies Projects 11. Multiliteracies and Multimodal Text Analysis in Classroom Work With Children's Literature 12. Multimodal Communicative Competence in Second Language Contexts
