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Full Description
Visual Content Strategy shows web designers and content strategists how to incorporate a visual aspect into content strategy that goes beyond the text buckets in well-designed web sites. By exploring how users physically view sites and apps and what sort of images appeal to certain audiences, this book explores a side of content strategy that has been overlooked. This guide also explores how best combine the text with images, how text can be the image (typography), how to incorporate videos and infographics, and how to incorporate image-heavy social media. Featuring case studies from around the globe and a visual content strategy action plan, this is a must have book to help web designers round off their content strategy toolkit, get beyond the written word, and use the web to its fullest capabilities.
Contents
Chapter 1Chapter 2: Show Don't TellChapter 3: Words + Pictures = WebChapter 4: Typography, color, and textureChapter 5: VideoChapter 6: Infographic NationChapter 7: Share and Share AlikeChapter 8: Spotting Marketing MashupsChapter 8: Planning Visual ContentChapter 9: Visual Content Strategy Action PlanChapter 10: Planning for the Good, the Bad, and the Ugly
