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Full Description
Understanding the Business of EntertainmentEssentials All Filmmakers Should Know is an indispensable guide to the business aspects of the entertainment industry, providing the legal expertise you need to break in and to succeed. Written in a clear and engaging tone, this book covers the essential topics in a thorough but reader-friendly manner and includes plenty of real-world examples that bring business and legal concepts to life. Whether you want to direct, produce, write, edit, photograph or act in movies, this book covers how to find work in your chosen field and examines the key provisions in employment agreements for creative personnel. If you want to make films independently, you'll find advice on where to look for financing, what kinds of deals might be made in the course of production, and important information on insurance, releases, and licenses. Other topics covered include:Hollywood's growth and the current conglomerates that own most of the mediaHow specific entertainment companies operate, including facts about particular studios and employee tasks.How studios develop projects, manage production, seek out independent films, and engage in marketing and distributionThe kinds of revenues studios earn and how they account for these revenuesHow television networks and new media-delivery companies like Netflix operate and where the digital revolution might take those who will one day work in the film and TV businessAs an award- winning screenwriter and entertainment attorney, Gregory Bernstein give us an inside look at the business of entertainment. He proves that knowing what is behind filmmaking is just as important as the film itself.
Contents
ACKNOWLEDGMENTS ............................................................................ xiiiINTRODUCTION ........................................................................................1 ixSECTION 1Law and Entertainment .................................................................. 7Chapter 1 Copyright Law ........................................................................9Introduction 9In the Beginning 9What Works Qualify for Copyright Protection? 12What Can't Be Copyrighted? 15When Does Copyright Ownership Begin, and What Do YouHave to Do to Secure Copyright Ownership? 24What Specific Rights Do Copyright Owners Receive? 25Joint Works 30Work for Hire 32How Long Does Copyright Last? 33Copyright Infringement 35Fair Use 41Chapter 2 Music Copyright ...................................................................55Introduction 55Music and Copyright Law 56Music Publishing 63Licenses 64Chapter 3 Copyright and Piracy.............................................................71Introduction 71The Betamax Case 72Napster and Grokster 74YouTube and the Digital Millennium Copyright Act 77Morality and Digital Piracy 78Chapter 4 International Copyright .........................................................83The Berne Convention 83Moral Rights 84Chapter 5 First Amendment Law ...........................................................87Introduction 87Entertainment and "Speech" 88Obscenity 90x ContentsIndecent Speech 91The Internet and Indecent Speech 93Violence in Entertainment 94Voluntary Censorship 96Libel and Slander 99Invasion of Privacy 103Defamation and Invasion of Privacy: Life Rights Agreements 106SECTION 2Entertainment Companies: Growth and Power ............................ 115Chapter 6 The FCC and Government Regulation of the Media...............117Introduction 117Vertical and Horizontal Integration 118The FCC: Basics 119The Right to Broadcast 120FCC Media Ownership Rules: 1934-1980 121Film Regulation: 1934-1980 123TV and Film Regulation Since 1980 123Regulation: Where We Are Today 126Chapter 7 Media Growth and Ownership..............................................127Introduction 127Film: The First Few Decades 128The Early Days of Radio and Television 132Media Conglomeration 135Media Ownership Today 143The Impact of Media Conglomeration 146Chapter 8 Unions, Agents and Managers .............................................153Entertainment Unions 153Agents and Managers 163SECTION 3What Studios Do ....................................................................... 171Chapter 9 Development ......................................................................173Choosing Ideas 173Studio Film Development 179Television Development 181Some Thoughts About Development Hell 183The End of Development 184Which Studio Departments Manage Development? 185Production and Post-Production: The FilmmakersTake Over 187Chapter 10 Distribution ........................................................................191Introduction 191The Cost of Film Distribution 191Contents xiDistribution Strategy 193Distribution Personnel and Activities 194Following the Money 195The Impact of High Distribution Costs 197Television Distribution 199Internet Distribution 204Other Studio Departments 204SECTION 4Money and Contracts................................................................. 209A Few Words About the Negotiating Process 210Chapter 11 Gross and Net Proceeds......................................................213Introduction 213Film Accounting: When is a Film "Profitable"? 213Gross Proceeds and Net Proceeds 214Chapter 12 Entertainment Contracts ....................................................227Introduction 227Rights Agreements: Option/Purchase Contracts 227Agreements for Screenwriters 239Agreements for Directors 244Agreements for Actors 249Agreements for Producers 252Chapter 13 Independent Film Development, Financing,Contracts and Distribution ..................................................263Introduction 263Development 263Film Financing 264Television Financing 268Negotiating Contracts with Independent Filmmakers 269Film Distribution 270Film Finance and Distribution Deals 271SECTION 5Voices ....................................................................................... 277Chapter 14 Making It Into the Business ................................................279Hamilton Sterling 287Dana Lustig 290Maureen Tunney 293INDEX ................................................................................................. 297
