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Full Description
Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project. Its diverse chapters identify ways in which public relations influences the production of popular culture and how alternative, often community-driven conceptualisations of public relations work can be harnessed for social change and in pursuit of social justice.
This book opens up critical scholarship on public relations in that it moves beyond corporate understandings and perspectives to explore alternative and eclectic communicative cultures, in part to consider a more optimistic conceptualisation of public relations as a resource for progressive social change. Fitch and Motion began with an interest in identifying the ways in which public relations both draws on and influences the production of popular culture by creating, promoting and amplifying particular narratives and images. The chapters in this book consider how public relations creates popular cultures that are deeply compromised and commercialised, but at the same time can be harnessed to advocate for social change in supporting, reproducing, challenging or resisting the status quo.
Drawing on critical and sociocultural perspectives, this book is an important resource for researchers, educators and students exploring public relations theory, strategic communication and promotional culture. It investigates the entanglement of public relations, popular culture and social change in different social, cultural and political contexts - from fashion and fortune telling to race activism and aesthetic labour - in order to better understand the (often subterranean) societal influence of public relations activity.
Contents
Chapter One: Popularity, popular culture and public relations
Chapter Two: Public relations in our everyday lives
Chapter Three: Trending... fortune tellers, dream weavers and charlatans
Chapter Four: Undead PR: Theorising public relations and popular culture
Chapter Five: 'The PR girl': Gender and embodiment in public relations
Chapter Six: Fashionable ephemera, political dressing and things that matter
Chapter Seven: Public relations, race and reconciliation
Chapter Eight: Environmental protest music and justice perspectives
Chapter Nine: Cassoloda: Communication, protest and the 2017 Catalan Indy Ref
Chapter Ten: Critical reflections
