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Full Description
The Value of Events fills an important niche in the literature on events, being the first book to comprehensively deal with the subject of value creation and measurement, as opposed to impact assessment and programme evaluation. Value creation and measurement is often done routinely from specific perspectives such as tourism, event management, corporate marketing, or customer satisfaction. However, there exist a number of discourses on value and evaluation that have not yet received adequate attention, including the justification of governmental intervention and the costs and benefits of hosting major events.
This edited book, written by an international group of academics with expertise in the relevant fields of events, tourism, sport and culture, offers new insight into events and their relationship to sustainability, social responsibility, cultural and social value. Fostering debate in the context of conceptual thinking, philosophising, multiple stakeholder perspectives and interdisciplinary approaches, it challenges the events industry, students, policy-makers and strategists with new perspectives on value, with implications for impact forecasting and assessment.
This is a book for all students pursuing degrees in fields where planned events are important topics, while being of great interest to researchers, policy-makers, evaluators and organisers/managers of planned events. Within a subject in need of further attention, The Value of Events offers the most comprehensive overview of event value to date.
Contents
List of figures
List of tables
Notes on contributors
Preface
1. Definitions and meanings of value
Donald Getz, Tommy D. Andersson, John Armbrecht and Erik Lundberg
2. The value of events and festivals in the age of austerity
Emma Wood
Part I Value creation of events
3. Exploring consumers' value co-creation in a festival context using a socio-cultural lens
Sandhiya Goolaup and Lena Mossberg
4. Successful event-destination collaboration through superior experience value for visitors
Nina K. Prebensen
5. Creating network value: the Barcelona Sónar Festival as a global events hub
Greg Richards and Alba ColomboPart II Assessing the value of events
6. The Use and non-use values of events: a conceptual framework
Tommy D. Andersson, John Armbrecht and Erik Lundberg
7. Event evaluation: approaches and new challenges
Larry Dwyer and Peter Forsyth
8. Economic valuation of events: combining methods based on revealed, stated and subjective preference data
Reza Mortazavi and Tobias Heldt
9. Valuing the inspirational impacts of major sports events
Girish Ramchandani, Richard Coleman, Larissa Davies, Simon Shibli and Jerry Bingham
10. Understanding the value of events for families, and the impact upon their quality of life
Raphaela Stadler and Allan JepsonPart III Conclusions
11. A synthesis, summaries and some ontological propositions
Donald Getz, Tommy D. Andersson, John Armbrecht and Erik Lundberg
Index
