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Full Description
This title was first published in 2001. The International Library of Management is a comprehensive core reference series comprised of the most significant and influential articles by the leading authorities in the management studies field. The collections of essays is both international and interdisciplinary in scope and provides and entry point for investigating the myriad of study within the discipline.
Contents
Contentsaccounting, Kenneth Simmonds. Interface: The marketing-finance interface, Janek T.D. Ratnatunga, Graham J. Hooley and Richard H. Pike; Marketing-based assets and shareholder value: a framework for analysis, Rajendra K. Srivastava, Tasadduq A. Shervani and Liam Fahey; Marketing costs - accountants to the rescue, L. Gayle Rayburn; Marketing outcomes, financial conditions and retail profit performance, M.J. Joseph Cronin Jr and Stephen J. Skinner; What types of profitability reports do marketing managers receive?, Douglas M. Lambert and Jay U. Sterling; Marketing, cost management and management accounting, George Foster and Mahendra Gupta. Where Are We Now?: Analysis: Strategic attributes and performance in the BCG matrix - a PIMS-based analysis of industrial product businesses, Donald C. Hambrick, Ian C. MacMillan and Diana L. Day; The nature and measurement of marketing productivity in consumer durables industries: a firm level analysis, Del I. Hawkins, Roger J. Best and Charles M. Lillis; Strategic auditing of human and financial resource allocation in marketing; an empirical study using data envelopment analysis, Jean-Charles Chebat, Pierre Filiatrault, Arnan Katz and Shlomo Mai Tal; A look on the cost side: market share and the competitive environment, William Boulding and Richard Staelin; A mission approach to customer profitability analysis, Asokan Anandarajan and Martin G. Christopher; Customer profitability analysis: challenges and new directions, George Foster, Mahendra Gupta and Leif M. Sjoblom; Activity-based costing: accounting for a market orientation, Daniel J. Goebel, Greg W. Marshall and William B. Locander; Market competition, management accounting systems and business unit performance, Lokman Mai and Brian Clarke. Where Do We Want to Be?: Decision Making: The evaluation stage in marketing decision making, John C. Mowen and Gary J. Gaeth; Measures of marketing success, Tim Ambler and Fl
