Full Description
Counter-Narratives and Organization brings the concept of "counter-narrative" into an organizational context, illuminating these complex elements of communication as intrinsic yet largely unexplored aspect of organizational storytelling. Departing from dialogical, emergent and processual perspectives on "organization," the individual chapters focus on the character of counter-narratives, along with their performative aspects, by addressing questions such as:
how do some narratives gain dominance over others?
how do narratives intersect, relate and reinforce each other
how are organizational members and external stakeholders engaged in the telling and re-telling of the organization?
The empirical case studies provide much needed insights on the function of counter-narratives for individuals, professionals and organizations in navigating, challenging, negotiating and replacing established dominant narratives about "who we are," "what we believe," "what we do" as a collective. The book has an interdisciplinary scope, drawing together ideas from both storytelling in organization studies, the communicative constitution of organization (CCO) from organizational communication, and traditional narratology from humanities. Counter-Narratives and Organization reflects an ambition to spark readers' imagination, recognition, and discussion of organization and counter-narratives, offering a route to bring this important concept to the center of our understandings of organization.
Contents
Part 1: Counter-Narratives and Constitutive Stakeholder Communication
1. Communicatively Constituting the Unfolding of Organization through Counter-Narrative
Timothy Kuhn
2. Counter-Narratives and Organizational Crisis: How LEGO Bricks Became a Slippery Business
Marianne Wolff Lundholt
3. Countering the 'Natural' Organizational Self on Social Media
Trine Susanne Johansen
4. "Speaking Through the Other": Countering Counter-Narratives through Stakeholders' Stories
Astrid Jensen, Cindie Aaen Maagaard and Rasmus Kjærgaard Rasmussen
Part 2: Counter-Narratives in Changes of Identity and Practices
5. Organizational Identity Negotiations through Dominant and Counter-Narratives
Didde Humle and Sanne Frandsen
6. Fractal Change Management and Counter-Narrative in Cross-Cultural Change
Marita Svane, Erika Gergerich and David M. Boje
7. Designer or Entrepreneur? Counter-Narratives in the Professions
Birgitte Norlyk
8. Re-Thinking Counter-Narratives in Studies of Organizational Texts and Practices
Rasmus Kjærgaard Rasmussen
Part 3: Counter-Narratives and Narrative Ecologies of Organizations
9. The Fate of Counter-Narratives: In Fiction and in Actual Organizations
Barbara Czarniawska
10. Narrative Ecologies and the Role of Counter-Narratives: The Case of Nostalgic Stories and Conspiracy Theories
Yannis Gabriel
