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Full Description
Business journalism is of critical importance to society, though it may appear to some that it concerns only big business and big investors. A Quick Guide to Writing Business Stories helps students acquire the marketable writing skills required to succeed in this competitive and vibrant segment of print and online journalism. This hands-on, practical text provides step-by-step guidance on how to write business articles such as the corporate quarterly earnings story, small business profiles, and business or consumer trend stories.
Mathewson's book, based on Northwestern University's highly successful business journalism program, guides students in the use of data, documents and sophisticated expert sources. With A Quick Guide to Writing Business Stories as their resource, students will be able to write challenging stories with clarity and speed, greatly enhancing the journalist's ability to tackle stories on other complex topics, in any medium.
Contents
Introduction Chapter 1 Why Business Journalism? Chapter 2 Words Chapter 3 Numbers Chapter 4 People Chapter 5 The Earnings Story Chapter 6 Financial Services Reporting Chapter 7 The Corporate Finance Story Chapter 8 The Bankruptcy Story Chapter 9 The Corporate Outlook Story Chapter 10 The Economic Indicator Story Chapter 11 The Small Business Story Chapter 12 The Trend Story Chapter 13 The Consumer Story Chapter 14 The Derivatives Story Chapter 15 The Agriculture Story Chapter 16 The Sports Business Story Chapter 17 The Energy Story Chapter 18 The Not-for-profit Story Chapter 19 Conclusion: You're Important!
