ホスピタリティ産業の事業発展（第２版） Hospitality Business Development （2ND）

Hassanien, Ahmed/ Dale, Crispin

Routledge（2019/11発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 208 p.
• 言語 ENG
• 商品コード 9781138491182
• DDC分類 647.94068

Full Description

Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organisation operates.

Since the first edition, the hospitality industry has evolved significantly with the emergence of new entrants, new technologies and evolved global market structures. This new edition has been updated to reflect these developments in the field and includes the following:




New contemporary topics such as social enterprises, business models, social capital, value proposition, co-creation and the sharing economy.



Examples and case studies on hospitality organisations from across the world to demonstrate the globalisation of the hospitality business.



A new up-to-date standard for explaining the hospitality business development concept, scope and process.

This book equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. It is a must-read for anyone studying or working in the hospitality industry.

Contents

1. Introduction to Hospitality Business Development 2. Hospitality Business Model 3. Scope of the Hospitality Industry 4. The Hospitality Environment 5. Hospitality Business Positioning 6. Developing Customer Value in Hospitality Businesses 7. Hospitality Business Plan 8. Business development Routes and Directions 9. Business Development Methods 10. New Product Development 11. Hospitality Property Renovation 12. Conclusions