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Full Description
In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success.
Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices.
Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.
Contents
Section One: Designing Apps to Work
Chapter 1: Putting Apps to Work
Chapter 2: Designing your app
Chpater 3: Defining your App Creation Team
Section Two: Building Apps
Chapter 4: Creating Apps with Adobe PhoneGap
Chapter 5: Leveraging ActionScript to build Native Apps
Chapter 6: Developing Apps with Zero Code Tools
Chapter 7: Challenges and success of native iOS development
Chapter 8: Developing for Android
Chapter 9: The Dark Horse - Windows 8
Section Three: Marketing Your Apps
Chapter 10: Publishing to App Stores
Chapter 11: Making money from apps
Chapter 12: Promoting your apps
Chapter 13: Future Proofing your Apps
