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Full Description
Learn to create a powerful online presence that captures your audience by exposing them to the sights and sounds of your band or music project and allowing them to easily become paying fans. Web Marketing for the Music Business second edition includes updated basics and advice on website creation:
Setting up your website and website design
Selecting your domain name and host
Using HTML, Java, widgets, Flash, and RSS to charge up your website
New! Using search engine optimization (SEO) methods for the best search engine rankings
New! Maximizing social media sites like Facebook, YouTube, and Twitter for easy sharing by fans
Monitoring site traffic and using analytic tools
Adding audio and video to your site
Choosing and using commercial download services
Creating and managing an online store
Finding your market online
Creating a mobile website and mobile media campaign
Market your band using sites like Facebook, SonicBids, and ReverbNation, where fan interaction is key, and fan-generated content can be encouraged. Learn techniques to coordinate your offline and online promotions for maximum impact.
Drawing on his own experience and the knowledge of industry experts, author Tom Hutchison brings you solid marketing advice. The companion website for the book, www.focalpress.com/cw/hutchison, gives you more on the ever-changing world of online promotion.
This is the perfect book for do-it-yourself musicians, managers, and labels who want to maximize sales and exposure or industry profe
Contents
Chapter 1 Development of Music Marketing on the internet; Chapter 2 State of the Market; Chapter 3 Overall Music Marketing Strategy; Chapter 4 Domains and Hosts; Chapter 5 Creating the Web Site; Chapter 6 HTML and Scripts; Chapter 7 Optimizing and Monitoring Your Web Site to Increase Traffic; Chapter 8 Audio and Video for Your Web Site; Chapter 9 E-commerce and Financial Transactions; Chapter 10 Finding Your Market; Chapter 11 Successful Promotion on the Web; Chapter 12 Social Networking Sites; Chapter 13 Professional, Legal and Ethical Issues; Chapter 14 Mobile Media; Chapter 15 Mobile Music Marketing;
