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Full Description
Engineers must possess a range of business communication skills that enable them to effectively communicate the purpose and relevance of their idea, process, or technical design. This unique business communication text is packed with practical advice that will improve your ability to
Market ideas
Write proposals
Generate enthusiasm for research
Deliver presentations
Explain a design
Organize a project team
Coordinate meetings
Create technical reports and specifications
Focusing on the three critical communication needs of engineering professionals'speaking, writing, and listening the book delineates critical communication strategies required in many group settings and work situations. It demonstrates how to integrate a marketing strategy into every facet of engineering communication, from presentations, visual aids, proposals, and technical reports to e-mail and phone calls. Using situational examples, the book also illustrates how to use computers, graphics, and other engineering tools to effectively communicate with other engineers and managers.
Contents
Analyze Communication Purpose and Audience. Spear Your Way to Engineering Success. Projecting the Image of the Engineering Profession. Presentation Aids. Organize Your Talk. Handling Audience Response. Write Your Way for Business Impact. Organizing for Emphasis. Write As If Talking to Your Engineering Associates. Lean Your Expressions. Write Actively-Engineering Is about Actions. Integrating Your Speaking and Writing Skills. Everyday Engineering Communications-E-Mails, Phone Calls, and Memos. Visuals for Engineering Presentation-Engineers Think in Pictures. Write Winning Grant Proposals. How to Effectively Prepare Engineering Reports. Listening-Interactive Communication about Engineering Risk.
