Full Description
After fifty years of market prominence and incredible demand from loyal users, Heads Broadcasting in America's tenth edition returns as the celebrated market leader in its field with its renowned treatment of electronic media as a social force and with a distinguished new author team from Sydney Head's legacy school, the University of Miami.
Heads Broadcasting in America distinguishes itself by presenting electronic media both as products of contemporary social forces and as social forces in their own right. This text will introduce you to the exciting changes taking place in electronic media. It will help you examine the emerging information infrastructure and the accelerating convergence of various electronic media forms. It will also help you explore the role electronic media plays in many academic areas, ranging from economics to law, from history to social science. You will find this industry more accessible as you experience broadcasting dually through the people and the products that have shaped the history of this medium and through your own experiences with broadcasting in your daily life.
Contents
Chapter 1 Introducing Electronic Media; Chapter 2 From Radio to Television; Chapter 3 Cable and Newer Media; Chapter 4 How Electronic Media Work; Chapter 5 Distribution by Wired Relays, Wireless Relays, and over the Internet; Chapter 6 Commercial Operations; Chapter 7 Noncommercial Services; Chapter 8 Programs and Programming Basics; Chapter 9 Audience Measurement; Chapter 10 Media Theory and Effects; Chapter 11 The Communications Act, Licensing, and Structural Regulation; Chapter 12 Constitutional Issues and Content Regulation; Chapter 13 A Global View;
