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Full Description
Engineers and scientists engaged in creative works, inventions, and innovations - as part of the free-enterprise, free-market system - must understand what Intellectual Property Rights (IPRs) are and know how to strategically use them to create competitive advantage, wealth, and value. An acknowledged, major contributing factor to non-awareness amongst technical audience is the lack of availability of easily-understandable, business-relevant, and comprehensive books on the subject, that scientists and engineers can access. This book will provide comprehensive, easy-to-understand, innovation management perspectives on a wide range of IPRs for practicing scientists and engineers.
Key Features:
• One-stop shop for valuable information on all forms of IPRs for technical audience
• Strong innovation management component along the lines of technology for business and innovations for customers, and IP laws for protecting and unlocking the value of creative works, inventions, and innovations
• Gives easy-to-read, easy-to-follow innovation management perspectives
• Emphasizes IPR-related topics of practical relevance
• Compares the IP Systems of United States and others (EU, China & India)
Contents
1. The Underpinnings of Intellectual Property. 2. Fundamentals of Intellectual Property Rights (IPRs). 3. Patents. 4. Copyrights. 5. Trademarks. 6. Other Forms of IPRs. 7.Trade Secrets. 8. Intellectual Property (IP) Management Strategies and Tactics. 9. Intellectual Property Valuation.
