Full Description
Now in its third edition, Political Campaign Communication: Inside and Out examines the intricacies of political campaigning through the eyes of both an academic and a political consultant. Unlike others in its field, this text takes a broad view of political campaigning, discussing both theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events. This new edition delves into ongoing changes in the American political environment, with fuller examinations of women and gender, the involvement of social media in political campaigning, political money, and ethics. Advanced undergraduate and graduate students of political communication can make use of updated chapter-by-chapter discussion questions and online practice quizzes.
Contents
Table of Contents
Part 1-An Overview of Political Communication Issues
Political Communication: An Introduction
Ethical Questions in Political Communication
Political Socialization: The Development of Political Attitudes
Campaign Strategies
The Image of the Political Candidate
Media Theory and Political Communication
Part 2- The Campaign Team
Campaign Organization
Campaign Communications in the Mass Media
Political Polling
Campaign Communications: Direct Voter Contact
Political Speeches
Cyberspace: The Internet and Political Communications
Part 3- Campaign Concerns
Press Coverage and Media Relations
The Role of Political Money
The Role of Interpersonal Influence
Critical Events Analysis
