Full Description
Developed countries throughout the world are experiencing population ageing and the new challenges that arise from this change in the national demographic. The phenomenon of an ageing population has necessitated policy reform regarding the role of the state in providing income in retirement and the whole wider social meaning of later life. The politics of ageing have become a key issue for young and old voters alike as well as those who seek to represent them. Politicians carefully consider strategies for developing relationships with older voters in the context of both policy decisions and campaigns as issues that directly affect an ageing population often prove crucial in local and national election campaigns. 'Going Grey' provides insight into how ageing and the increased proportion of older voters is being framed by the media. It investigates emerging discourses on the topic founded on economic pessimism and predictions of inter-generational conflict. By bringing together political communication and media discourses and placing them within the wider context of an ageist society this unique contribution demands us to re-think how the media portray and frame later life and examines the strategic electoral dilemmas facing political parties today. It provides an original and timely resource for scholars, students and general readers interested in understanding more about the mediation of, and the strategic campaign responses to, rapidly ageing populations.
Contents
List of Figures and Tables, Acknowledgements, 1. Introduction, 2. The Great Age Transformation, 3. Theories of Ageing, 4. Age is a Political Issue: The Attempts to Frame Ageing as Socially Divisive, 5. Ageist Stereotyping and Discrimination, 6. Ageing in the Media, 7. The Politics of Ageing: Age and Voting Behaviour, 8. My Generation ... My Life Story: The Role of Cohorts and the Life Cycle, 9. Political Marketing and the Segmentation of the Grey Vote, 10. Quantifying the Rise of the Grey Vote, 11. Time Bombs and Greedy Boomers ... Case Study Analysis: Elite BBC Reporting on the Political Implications of Ageing - Making a Drama out of a 'Crisis'?, 12. Mediating the Grey Vote: The UK General Election Campaigns of 2005 and 2010, 13. Constructing the Grey Vote, References, Index
