Full Description
Television, Audiences and Cultural Studies presents a multi-faceted exploration of audience research, in which David Morley draws on a rich body of empirical work to examine the emergence, development and future of television audience research. In addition to providing an introductory overview from a cultural studies perspective, David Morley questions how class and cultural differences can affect how we interpret television, the significance of gender in the dynamics of domestic media consumption, how the media construct the `national family', and how small-scale ethnographic studies can help us to understand the global-local dynamics of postmodern media systems.
Morley's work reconceptualises the study of `ideology' within the broader context of domestic communications, illuminating the role of the media in articulating public and private spheres of experience and in the social organisation of space, time and community.
Contents
Acknowledgements Introduction Section One: Theoretical Frameworks 1. Television audience research: a critical history 2. Psychoanalytic theories: texts, readers and subjects Section Two: Class, Ideology and Interpretation 3. Interpreting television: the Nationwide Audience 4. The Nationwide Audience: a critical postscript Section Three: Gender, Domestic Leisure and Viewing Practices 5. Research development: from `decoding' to viewing context 6. The gendered framework of family viewing 7. From ` Family Viewing ' to a sociology of media consumption Section Four: Methodological Issues 8. Towards an ethnography of the television audience Section Five: Television, Technology and Consumption 9. Domestic communication: technologies and meanings (with Roger Silverstone ) 10. The consumption of television as a commodity 11. Private worlds and gendered technologies Section Six: Between the Private and the Public 12. The construction of everyday life: political communication and domestic media 13. Where the global meets the local: notes from the sitting room Notes Bibliography
