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Full Description
In the New Economy, intelligence will be essential for firms to gain competitive advantage—not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.
Contents
Chapter 1: Generating Competitive Capital
Chapter 2: Turning Knowledge Into Active Intelligence
Chapter 3: It's a Risky Business
Chapter 4: Determining an SPF: National Considerations
Chapter 5: Determining an SPF: Industry Considerations
Chapter 6: Determining an SPF: Organizational Considerations
Chapter 7: Intelligence Across the Enterprise
Chapter 8: Intelligence Across the Value Chain: Upstream
Chapter 9: Intelligence Across the Value Chain: Downstream
Chapter 10: Installing the Intelligence Program: Structure
Chapter 11: Installing the Intelligence Program: Culture
Chapter 12: Ethics of Intelligence: Keeping Your Hands Clean, by Joanne Gavin
