Full Description
For managers, students and conference professionals this timely new book will provide a firm foundation for understanding and operating in one of the UK's fastest growing business areas.
Conferencing forms a large and expanding part of the UK economy and is now attracting serious analysis as the key techniques and principles of good practice become established. This unique book, one of the first written by an expert educator and consultant in the field, considers the background and nature of the UK conference industry and looks at the management issues involved in professional and competitive conferencing.
Providing clear, up to date and detailed information on every aspect of the management and organization of conferences and conference centres it will be an essential text for students on hospitality and tourism courses- from GNVQ to undergraduate level. It will also be a vital reference for practitioners in any part of the conference business who want to grasp the key elements for success in the future.
Contents
The conference business - The evolution and extent of the conference business; The conference business and its market demand; Provision and supply of venues; Related services; Facilities and services - Conference and meeting areas; The provision of food and drink; Technical facilities; Registration and support activities; Management issues - The organization and staffing of conference venues; Some issues in the marketing of conference venues; Conference planning; Trends; Glossary.
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- 洋書
- Soroka
