Full Description
International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market that is often overlooked. This book is a truly international text examining sports from a global perspective and including case studies on: football, rugby, baseball, athletics, cricket, motor sports and sailing. Edited by two leading figures in the field, the text provides: * a fantastic range of global sports cases authored by renowned experts in the field * cutting edge analysis and comprehensive diagnosis of major international professional sport business cases * a clear and structured presentation and examination of key issues within each case * a strong blend of academic and practitioner analysis and commentary * an informative and comprehensive resource for those seeking a better understanding of developments in commercial sport * a companion website available for tutors using this text with further analysis, more cases and extra questions and exercises.The combination of academic theory and real world examples in the world of sport business make this is a vital book for students, academics and those already working in the sports industry.
Contents
INTRODUCTION LEARNING MATRIX Case 1 MES QUE UN CLUB (MORE THAN A Pons Case 3 ESPN STAR SPORTS James Santomier Case 4 THE CHALLENGES OF Stephen Morrow and Catharine Idle Case 5 SWEATYBETTY: BY WOMEN, FOR WOMEN Leigh Sparks Case 6 UNIVERSITY COLLEGE DUBLIN ASSOCIATION FOOTBALL CLUB - FOR MORE? NEW ZEALAND'S COAST-TO-COAST MULTISPORT EVENT Geoff Dickson and Sean Phelps Case 8 TWENTY-20 AND ENGLISH DOMESTIC CRICKET Paul Kitchin Case 9 MANCHESTER UNITED: THE COMMERCIAL DEVELOPMENT OF A GLOBAL FOOTBALL BRAND Sean Hamil Case 10 SOMETHING FOR NOTHING - THE FREE TICKET MYTH Paul Muller and Dave Arthur Case 11 GUINNESS, SPORT, AND THE POSITIONING OF A GLOBAL FANS IN A FRAGMENTED MARKET Rudi Meir Case 15 THE INTERNATIONALISATION OF DIFFERENTIAL STRATEGY Ignacio Urrutia, German Robles and Kimio Kase Case 16 21ST CENTURY Maria Hopwood and Allan Edwards Case 19 CELEBRITY ATHLETES AND Anne Braedley Case 20 PROMOTING PACIFIC ISLANDER RUGBY IN A CROWDED Simon Chadwick Case 21 INTEGRATION BETWEEN BROADCASTERS AND TRANSMISSION STARBURY ONE BASKETBALL SHOE David Stotlar and Cheri Bradish Case 24 ON TOUR FORMULA ONE MODEL"? Michel Desbordes Case 26 SPORTS DEVELOPMENT MEETS SPORTS PROFESSIONAL BASEBALL LEAGUE & THE LOTTE GIANTS Jaemin Hong and Chanil Lee Case 28 PROFESSIONAL RUGBY, COMMUNITY RUGBY CLUBS AND VOLUNTEERS: CREATING ADVANTAGE THROUGH BETTER VOLUNTEER MANAGEMENT Simon Darcy, Tracy Taylor, Graham Cuskelly and Russell Hoye Case 29 BOCA JUNIORS, THE HALF PLUS ONE OF Chadwick and Geoff Walters
