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Full Description
Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume.
Through a wide range of empirical studies which analyse the impact of digital devices, this volume explores the digitization of consumption and shows how consumer culture and consumption practices are fundamentally intertwined and mediated by digital devices. Exploring the development of new consumer cultures, leading international scholars from sociology, marketing and ethnology examine the effects on practices of consumption and marketing, through topics including big data, digital traces, streaming services, wearables, and social media's impact on ethical consumption.
Digitalizing Consumption makes an important contribution to practice-based approaches to consumption, particularly the use of market devices in consumers' everyday consumer life, and will be of interest to scholars of marketing, cultural studies, consumer research, organization and management.
Contents
TABLE OF CONTENTS
Digitalizing consumption: Introduction. Franck Cochoy, Université Toulouse Jean Jaurès, France, Johan Hagberg, University of Gothenburg, Sweden, Magdalena Petersson McIntyre, University of Gothenburg, Sweden, Niklas Sörum, University of Gothenburg, Sweden.
Big Data challenge for social sciences and market research: From society and opinion to replications. Dominique Boullier, Sciences Po, France.
Towards a rhythm-sensitive data economy. Mika Pantzar and Minna Lammi, National Consumer Research Centre, Finland.
Serendipitous effects in digitalized markets: The case of the DataCrawler recommendation agent. Jean-Sébastien Vayre, Université Toulouse Jean Jaurès, France; Lucie Larnaudie, Centre Universitaire Jean-François Champollion, France and Aude Dufresne, Université de Montréal, Canada.
Extending the mind: Digital devices and the transformation of consumer practices. Rebecca Jenkins, Bournemouth University, United Kingdom & Janice Denegri-Knott, Bournemouth University, United Kingdom.
Promoting ethical consumption: The construction of smartphone apps as 'ethical' choice prescribers. Lena Hansson, University of Gothenburg, Sweden.
Tracing the sex of big data (or configuring digital consumers). Magdalena Petersson McIntyre, University of Gothenburg, Sweden.
"Write something": The shaping of ethical consumption on Facebook. Niklas Sörum, University of Gothenburg, Sweden and Christian Fuentes, University of Gothenburg, Sweden.
Digitalized music: Entangling consumption practices. Johan Hagberg, University of Gothenburg, Sweden and Hans Kjellberg, Stockholm School of Economics, Sweden.
Marketing and cyberspace: William Gibson's view. Barbara Czarniawska, University of Gothenburg, Sweden.
Digital advertising campaigns and the branded economy. Gustav Sjöblom, Chalmers University of Technology, Sweden; Oskar Broberg, University of Gothenburg, Sweden and Ann-Sofie Axelsson, University of Borås, Sweden.
From the logs of QR-code readers: A socio-log-y of digital consumption. Franck Cochoy, Université Toulouse Jean Jaurès, France and Jan Smolinski, Université Toulouse Jean Jaurès, France.
