Full Description
Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action.Also featuring dedicated student resources on the Routledge.com book page and instructor resources at https://routledgetextbooks.com/textbooks/instructor_downloads/. These include links, videos, outlines and activities, recommended readings, test questions, and more.
Contents
Introduction to Research and Research ParadigmsChapter 1 - Introduction & Ethics Chapter 2 - Social Scientific ParadigmChapter 3 - Interpretive Paradigm Chapter 4 - Critical Paradigm Research DesignChapter 5 - Data Chapter 6 - Evaluating Research Chapter 7 - Hypotheses and Research Questions Research MethodsChapter 8 - Ethnography Chapter 9 - Interviewing Chapter 10 - Focus Groups Chapter 11-Social Media Chapter 12 - Content Analysis - Qualitative Chapter 13 - Content Analysis - Quantitative Chapter 14 - Discourse Analysis Chapter 15 - Surveys Chapter 16 - Descriptive Statistics Chapter 17 - Inferential Statistics Chapter 18 - Mixed Methods Chapter 19 - Rhetorical Criticism Chapter 20 - Critical Cultural Methods
