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Full Description
Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2-3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below:
- Hospitality and tourism management
- Hospitality and tourism marketing
- Current trends in hospitality & tourism
- Technology, advancement and innovation in hospitality and tourism
- Green hospitality and tourism
- Food service and food safety
- Relevant areas in hospitality and tourism
Hospitality and Tourism - Synergizing creativity and innovation in research will be useful to postgraduate students, academia and professionals involved in the area of hospitality and tourism.
Contents
Preface; Hospitality and tourism management Sustainable approach of fishing tourism in Kenyir Lake M.A. Alias, N.A. Ahmad, M.A. Ahmad & F.H. Muhammad Safri An overview of Yield Management practices among the front office employees in five-star hotels D.A.A. Mohd Asri & N. Sumarjan Work motivation and job satisfaction of middle level management at five-star hotels in Kuala Lumpur M.F. NurDalila, S.M. Radzi & Z. Othman Corporate Social Responsibility (CSR) activities, brand image and hotel guest retention N.Z. Othman & M.A. Hemdi Strategies of travel agency in facing disintermediation N.A.A. Nik Hashim, M.N.I. Ismail, Z. Awang & F.H. Muhammad Safri Responsible tourism: Linking perceived benefits and practices in Pangkor Island M.D. Darson, M.F. Wahab, E.R. Kassim & M.H. Hanafiah Langkawi Island as a tourist friendly destination A.Q. Abd Jalil, A.A. Azdel, F.I. Basri & M.I. Mustapha Tourists' perceptions toward the authenticity or unique features of Melaka traditional Malay houses as cultural heritage tourism product M.A. Ismail, F.I. Basri, N.A.A. Nik Hashim & A.A. Abd Majid Service delay of cook to order food: How do Malaysia Gerai customers react? N. Zainol, A.R. Ahmad Rozali, S.B. Usman & M.S. Mohd Zahari The influence of career path elements and mentoring towards women employability in the Iran tourism industry S. Simin, A. Zainal & N.H. Nazlan The Malay garden design concept opportunity to be developed as the tourism product A.Z. Zakaria, I.H. Salleh & M.S. Abd Rashid Knowledge and business strategy model S.K.A. Nordin, S.M. Radzi, H. Ismail & N. Ahmad Quality work life and occupational stress in hotel industry M. Azinuddin & A. Zainal Creating risk management awareness in Park Guiding-a case study of Bako National Park, Sarawak, Malaysia N. Putit, M.K.Y. Chan & H. Hanan The effects of POS, PSS, and OC on intention to leave in casual dining restaurants in Klang Valley area N.M. Nashuki, H. Ghazali & M. Othman Customer perception towards service quality of fast food restaurants in Klang Valley H. Rasidah & Z. Bohari Revealing the power of Appreciative Inquiry approach for rural tourism research R. Che Aziz, M. Abdul, Y. Abd Aziz & A. Abdul Rahman Training transfer: The interaction of changed behavior and co-worker support on job performance F. Mohd Shariff, A. Zainal & R. Hashim Quality of work life among hotel executives in Malaysia I.M. Ghazali, S.M. Radzi, M.O.R.A. Patah & R.A. Aziz Restaurant patrons' satisfaction towards interaction quality of front-of-the-house employees N.T. Jamaludin, S.N.A. Ayob, K.N. Sabri & Z. Mohi Customer acceptance and satisfaction towards foreign workers' service quality in casual dining restaurant A.A. Sukur, A.L. Mohd Rasdi & A.S. Sukur Local community outlook on tourism development in Tioman Island M.H. Hanafiah, S.A. Abas, M.R. Jamaluddin & M.I. Zulkifly The perception of minimum wage towards employee job satisfaction N.A. Talib, N.A. Ahmad, A.A. Azdel & M.S.Y. Kamaruddin Tourist information center service quality: A case of Malaysia Tourism Centre (MaTiC) M.I. Izham, N. Baba & M.H. Hanafiah Hospitality and tourism marketing Uptown night market and tourists' satisfaction N. Kamaruddin & M.F.S. Bakhtiar Craft souvenirs: Perceived authenticity and tourist purchase behaviour F.I. Basri & M.F.S. Bakhtiar Shopping mall attractiveness: Factors affecting consumer decision towards visitation Z. Awang, N. Aminudin, N.A.A. Nik Hashim & N.A. Mustapha Destination attractiveness of a theme park: A case study in Malaysia M.A. Ahmad, M.R. Jamaluddin, M.A. Alias & A.Q. Abd Jalil Tourist perception on homestay programme: A case of Kuala Medang homestay M.F. Ahmad, F.S. Chang, E.R. Kassim & A. Husin The relationship between experiential marketing and tourists' satisfaction on Kelantan food H.N. Syahida & A. Zainal Tourist perception on island tourism: A case of Tunku Abdul Rahman Marine Parks E.R. Kassim, S.A. Jamal, M.F. Ahmad & M.D. Darson The impact of food quality and its attributes on customer satisfaction at Malay restaurants M.A.A. Bashir, H.F. Ariffin, N. Baba & S. Mantihal The relationship between perceived service performance and customer satisfaction in Malay upscale restaurants in Kuala Lumpur, Malaysia A.R.M. Nazri & A. Zainal Destination attractiveness of outlet mall in Malaysia N.S. Shamsudin, M.R. Jamaluddin, N.A. Ahmad & M.D. Darson Service quality dimension of low cost airline in Malaysia M.I. Mustapha, A.Q. Abd Jalil, F.I. Basri & Z. Mohi Destination attributes, tourist satisfaction and behavioral intentions toward Penang F.H. Muhammad Safri, H. Ismail, M.A. Alias & N.A.A. Nik Hashim The effects of place, performance and personality (3P's) Pull Factor of screen tourism and viewers' travel intention N. Abd Hadi Khan, N. Sumarjan, M.F. Hassan & M.A. Ahmad Assessing Customer-Based Brand Equity theory of repurchase intention in the family restaurant M.A. Abdul Majid & C. Tamby Chik The effects of brand personality dimensions on customer satisfaction in Kuala Lumpur hotels N.A. Zaireen, M. Sulaiman & Z. Mohi Destination image of Perak: Perspective and loyalty among Singaporean tourists A.M.F. Wahab, M.D. Darson, M.H. Zamri & L.K. Lim The influence of food neophilia and neophobia towards tourists consumption of Malay food in Malaysia M.N. Mohd Hafiz, A. Zainal, Z. Ahmad Nizan & I. Shahariah Examining perceived value and tourists' satisfaction on Penang delicacies Y. Atikahambar, A. Zainal, Z. Ahmad Nizan, A. Nor'Aini & M.K. Zain An investigation of customers' satisfaction as a mediating variable between online discount programs and customers' behavioral intentions A.H. Abdullah & N. Sumarjan Hotel customer-based experience, brand image and loyalty in Iran H. Robabeh Sadat & A. Zainal A preliminary study on the benefits of loyalty programs in Malaysian city hotels J. Anuar, N. Sumarjan & S.M. Radzi Psychological determinants of food neophobia and young culinarians
