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Full Description
Winner of the Association for Business Communication's Distinguished Publication on Business Communication Award 2016
This edited volume offers a collection of original chapters focusing on the Ins and Outs of professional discourse research. Drawing on insights from LSP, ethnography and discourse analysis, it covers a wide range of issues, ranging from gaining access and collecting data to feeding results back in the form of recommendations to practitioners.
Contents
Introduction; Glen Michael Alessi and Geert Jacobs PART I: IN 1. Negotiating Positionality in Ethnographic Investigations of Workplace Settings: Student, Consultant or Confidante?; Dorte Lonsmann 2. The Physical Environment for Communication in 21st Century Work Spaces: A Research Model; Deborah C. Andrews 3. Getting Access to Language Data in the Workplace: Role Enactment as a Data-generation Method; Annelise Ly 4. Gathering Linguistic Data from Two Multinational Companies: Intercultural Communication in the Workplace; Carmela Briguglio 5. 'We Never Even Wondered Whether We Trusted Them or Not': From Freedom to Mutuality in a Student Research Project; Astrid Vandendaele, Geert Jacobs & Tom Bruyer 6. How Legal Translation Studies Research Might Assist Lawyers with Best Procurement Practice; Juliette Scott PART II: OUT 7. Knowledge Management in Multilingual Areas: Practical Recommendations for SMEs; Elena Chiocchetti 8. Evaluating Topical Talk in Interactional Business Settings: When 'Testing the Waters' with Customers May not be Much of a Gamble; Chiara Ganapini 9. Crafting the Investor Pitch Using Insights from Rhetoric and Linguistics; Peter Daly and Dennis Davy 10. Exhibition Press Announcements: An Evolving or Dissolving Genre?; Cecilia Lazzeretti 11. Standardizing the Language of Corporate Internal Investigative Reports: A Case Study in Appropriated Professional Language Practices; Glen Michael Alessi 12. Dissociative Identities: A Multi-modal Discourse Analysis of TV Commercials of Italian Products in Italy and in the USA; Laura Di Ferrante, Walter Giordano, Sergio Pizziconi 13. From Business Letters to Emails: How Practitioners can Shape their Own Forms of Communication More Efficiently; Franca Poppi