ポストモダン時代の統合型コミュニケーション Integrated Communications in the Postmodern Era

Kitchen, Philip J. (EDT)/ Uzunoglu, Ebru (EDT)

Palgrave Macmillan（2014/11発売）

• 製本 Hardcover:ハードカバー版／ページ数 268 p.
• 言語 ENG
• 商品コード 9781137388537
• DDC分類 658.802

Full Description

This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.

Contents

1. Introduction: Integrated Communications in the Post Modern Age; Philip J. Kitchen and Ebru Uzunoglu 2. Integrated Marketing Communications: A Contextual Approach; Philip J. Kitchen and Marwa Tourky 3. Integrating Communication at Tourism Destinations: Meeting the Needs of Tourists; Enrique Ortega, Beatriz Rodríguez , and María J. Such-Devesa 4. Webcare as an Integrative Tool for Customer Care, Reputation Management, and Online Marketing; Guda Van Noort, Lotte M. Willemsen, Peter Kerkhof and Joost W.M. Verhoeven 5. Stakeholder Engagement - Fad or the Real McCoy? The Attempt of IMC Paradigm Shift via Online Media; Klement Podnar and Urša Golob 6. The Effects of Marketing Communications and Social Interactions Through Virtual Communities on Consumer-based Brand Equity; B. Zafer Erdogan and Tolga Torun 7. Corporate Social Responsibility (CSR) Communication: A Turkish Exemplar; Selin Türkel and Aysun Akan 8. Fostering Interactivity through Responsiveness: The Case of Turkish Environmental Non-Profit Organization Websites; Sema Misci Kip and Ebru Uzunoglu 9. The Making of Gender and Culture in Commercials: Snickers Advertisements; Yesim Kaptan and Burcu Öksüz 10. The Changing Paradigm of Public Relations in Turkey: From Past to Present; Serra Görpe 11. Rethinking the Role of 'The Idea' in Integrated Communications; P?nar Umul Ünsal, Burcu Yaman, Burak Amirak, and Serçin Sun ?peke?en