Full Description
Offers a comprehensive interdisciplinary introduction to professional writing for different media, synthesising methods and ideas developed in linguistics, journalism, public relations and marketing. This third edition contains new material on public relations writing and social media, as well as additional material on digital sources.
Contents
Acknowledgements
Preface
1. The Writing Process
2. Style and Effect
3. Short Business Documents
4. Research Methods
5. Business and Technology Journalism
6. Writing for the Public
7. Report Writing
8. Critical Thinking for Management
9. Working in Teams
10. Revising and Editing
Appendix Job Applications
References
Bibliography
Index.
