ライフスタイルのブランド化 Lifestyle Brands : A Guide to Aspirational Marketing

Saviolo, Stefania/ Marazza, Antonio

Palgrave Macmillan（2013/01発売）

• 製本 Hardcover:ハードカバー版／ページ数 141 p.
• 言語 ENG
• 商品コード 9781137285928
• DDC分類 658.827

基本説明

What do brands like Apple, MUJI, The Body Shop, and Virgin have in common.

Full Description

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

Contents

Introduction - Brands and Symbolic Value Brands and Social Identities: an Increasingly Close Link The Brand: What is it, How it Builds Value and Why We Grow Fond of it From Authority to Lifestyle: a Mapping of Brands With High Symbolic Value How Lifestyle Brands Work: an Interpretative Model The Model in Action The Economic Impact and Financial Equity of the Brand Examples include Patagonia, Nike, The Body Shop, Abercrombie & Fitch, Club Med, Diesel, Apple, Virgin