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Full Description
Strategic Management: Strategists at Work provides a practical and simple approach to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organisations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist's role.
Key benefits:
- Provides a comprehensive range of templates that have been road-tested with over 400 senior managers
- Includes extensive case material and interviews
- Lecture slides, tutorials, and multiple choice questions available on the companion website
Contents
1. Introduction
2. A Brief History of Strategy and Strategists
3. The Running Cases
4. Diagnosis
5. Strategic Intent
6. Trends and Opportunities
7. Resources and Capabilities
8. Strategic Options
9. Evaluating Strategy
10. Building a Comprehensive Strategy
11. The Strategy Cycle
12. From Logic to Action
13. Strategy's History Revisited, Strategic Management ReframedCase
1: AppleCase
2: NokiaCase
3: ABBCase
4: Nine Dragons
Appendix 1: The Strategy Cycle Templates
Appendix 2: Writing a Business Plan
Appendix 3: Writing a Strategy Assignment.
