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Blog with the best of 'em!
If you're looking for a complete guide to creating and solidifying your place in the blogosphere, you've come to the right place! With 8 books in one, Blogging All-in-One For Dummies is the only resource you'll need to get started or to improve your existing blog. Learn about the most popular blogging platforms, creating content worth reading, and methods for driving traffic to your blog. Cut through the confusion and find the facts about monetizing your blog, using the best blogging tools for you, and increasing reader engagement to become an active, successful member of the blogging community. You're ready to start blogging, so let Dummies show you the way!
Perfect your blog idea and choose the best platform for you
Get people to read your blog through search engine optimization and social media promotion
Learn about the latest trends in the blogosphere
Make money from your blog with creative monetization ideas
Bloggers of all skill and experience levels will find valuable information in Blogging All-in-One For Dummies.
Contents
Introduction 1
Book 1: Entering The Blogosphere 7
Chapter 1: Joining the Blogosphere 9
Chapter 2: Preparing to Start and Write a Blog 27
Chapter 3: Blogging Basics 43
Chapter 4: Blogging Best Practices 67
Book 2: Niche Blogging 81
Chapter 1: Understanding Niche Blogging 83
Chapter 2: Benefiting from a Niche Blog Approach 99
Chapter 3: Choosing Your Niche 111
Chapter 4: Writing for Your Niche 127
Book 3: Corporate and Non-Profit Blogging 149
Chapter 1: Starting a Business Blog 151
Chapter 2: Developing a Blog Plan 177
Chapter 3: Choosing Bloggers 199
Chapter 4: Writing an Organization's Blog 215
Chapter 5: Keeping Yourself and Your Organization Out of Trouble 227
Book 4: Figuring Out Blogging Platforms 241
Chapter 1: Choosing a Blogging Platform 243
Chapter 2: Finding the Right Blogging Platform 253
Chapter 3: Taking a Look at WordPress 269
Chapter 4: Using Google Blogger 301
Chapter 5: Understanding Medium 331
Chapter 6: Blogging with Wix 365
Book 5: Blogging Tools 401
Chapter 1: Optimizing for Search Engines 403
Chapter 2: Measuring Blog Performance 419
Chapter 3: Enhancing Content 435
Chapter 4: Staying Organized 455
Book 6: Promoting and Growing Your Blog 479
Chapter 1: Secrets to Blogging Success 481
Chapter 2: Building Community 491
Chapter 3: Social Networking 499
Chapter 4: Distributing Content 515
Chapter 5: Inviting or Being a Guest Blogger 529
Book 7: Making Money From Your Blog 539
Chapter 1: Blog Advertising 101 541
Chapter 2: Publishing Advertising 549
Chapter 3: Making Money with Affiliate Marketing 575
Chapter 4: Publishing Sponsored Posts 589
Chapter 5: Monetizing with Social Commerce 603
Chapter 6: Selling Ad Space Directly 623
Chapter 7: Benefiting from Indirect Monetization Opportunities 633
Book 8: Moving Beyond Writing Blog Posts 641
Chapter 1: Painting a Picture with Visual Content 643
Chapter 2: Reaching Your Audience with Video Content 665
Chapter 3: Getting Social with Social Media 683
Chapter 4: Creating a Podcast 711
Index 727
