デザイン思考とイノベーションの実現ツール<br>Design Thinking and Innovation Metrics : Powerful Tools to Manage Creativity, OKRs, Product, and Business Success (Design Thinking Series)

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デザイン思考とイノベーションの実現ツール
Design Thinking and Innovation Metrics : Powerful Tools to Manage Creativity, OKRs, Product, and Business Success (Design Thinking Series)

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 400 p.
  • 言語 ENG
  • 商品コード 9781119983651

Full Description

Create, manage, and measure innovation

In Design Thinking and Innovation Metrics: Powerful Tools to Manage Creativity, OKRs, Product, and Business Success, bestselling author Michael Lewrick delivers a simple and straightforward playbook to manage and measure innovation. In the book, you'll learn how to utilize the design thinking paradigm for innovation success and how successful leaders manage Explore and Exploit portfolios to create impact.

The author explains how to:

Strategically employ data analytics, artificial intelligence, and neurodesign to drive innovation and business results
Deploy Objectives and Key Results (OKRs) for innovation teams to realize true alignment between the business and team performance
Use the provided hands-on tools to measure your firm's success at creating meaningfully new and interesting products, services, and experiences

Part of the Design Thinking Series, Design Thinking and Innovation Metrics will earn a place in the libraries of managers, executives, product owners, innovation teams, entrepreneurs, and other business leaders.

Contents

Preface 11

Motivation for This Book 18

The Roots of Design Thinking 22

The History of Innovation Metrics 24

Why? How? What? 27

WHY Are Design Thinking & Innovation Metrics Important? 29

A Quick Read to Get Inspired 45

The 101s: Essentials of Design Thinking & Measuring 57

Design Thinking 101 60

The Design Thinking Paradigm 61

Facilitating Workshops 74

Working in Teams 82

Building Capabilities 88

Measuring Impact 97

Measuring 101 145

From Observations to Real Metrics 146

Defining and Applying Metrics 157

Defining the North Star Metric(s) 167

Working with Exploration Metrics 175

Selecting Exploitation Metrics 187

Measuring Creativity 197

Reflecting Measurements 211

Design Thinking Toolkit 103 Measuring Toolkit 223

Performance Measurements 201 256

OKRs and Beyond 258

The Roots of Measuring Objectives 260

Three Mindshifts Applying OKRs 264

Tips and Tricks for Implementing OKRs 271

Facilitating Performance Objectives 277

The Future of Design Thinking & Data-Driven Innovation 312

Creating Impact with Advanced Tools 314

Data-Driven Innovation 301 318

Design Thinking & Data Analytics 319

Applying the Hybrid Model 320

Design Thinking & Artificial Intelligence 335

Gaining Efficiency in Customer Interactions 336

OKR Toolkit 285

Design Thinking & Neuroscience 359

Transferring Brain Patterns into Value 360

A Final Word 376

Practitioner Voices 380

Index and Sources 382