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Full Description
Student-friendly, engaging, and accessible, Contemporary Business, 19e equips students with the skills to assess and solve today's global business challenges and succeed in a fast-paced environment. Designed to drive interest in business, our newest edition offers a comprehensive approach to the material, including a variety of resources to support today's students. Its modern approach, wealth of videos, relevant and up-to-date content, and career readiness resources keep your course current and engaging.
Contents
PREFACE vi
1 The Changing Face of Business 1
2 Economic Challenges Facing Business Today 29
3 International Business and Competing in World Markets 58
4 Business Ethics and Social Responsibility 87
5 Small Business and the Legal Forms of Business Ownership 116
6 Entrepreneurship and Starting a Business 150
7 Management, Leadership, and the Internal Organization 174
8 Human Resource Management: From Recruitment to Labor Relations 202
9 Top Performance through Empowerment, Teamwork, and Communication 230
10 Production and Operations Management 255
11 Using Technology to Manage Information 282
12 Customer-Driven Marketing 310
13 Product and Distribution Strategies 340
14 Promotion and Pricing Strategies 372
15 Trends in E-Commerce 404
16 Understanding Accounting and Financial Statements 429
17 The Financial System and Investing 459
18 Financial Management 491
APPENDIX A Business Law 516
APPENDIX B Insurance and Risk Management 532
APPENDIX C Personal Financial Planning 542
APPENDIX D Developing a Business Plan 553
APPENDIX E Careers in Business Today 561
APPENDIX F Launching Your Career 578
GLOSSARY 587
NOTES 595
COMPANY INDEX 626
NAME INDEX 631
SUBJECT INDEX 633
