- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Patterns of Entrepreneurship Management, 6th Edition is the essential roadmap for anyone interested in starting a new venture whether for-profit or social enterprise. Featuring updated themes, new cases, and enhanced interactive learning tools, the sixth edition of Patterns of Entrepreneurship Management addresses the challenges, issues, and rewards real-life entrepreneurs encounter when starting and growing a venture in today's complex world.
Using its innovative "Roadmap" approach, this practical guide enables students and aspiring entrepreneurs to design, execute, and maintain their business plan—covering every essential step of the entrepreneurial process, from turning an idea into a business model to securing funding and managing resources. To support student venture development and faculty facilitation of associated topics, the authors have added over 30 worksheets that serve as prompts to help students focus on what should be considered at each stage of venture development. For each chapter, specific "Best Practices" associated with each worksheet have been included to help students understand the theory and/or rationale behind the prompts, helping the student connect the work with where they are in the venture process.
The authors draw from their extensive experience launching new ventures and educating thousands of students globally to provide a unique hands-on approach to developing the skills required to start and build a company in the modern business environment. Discussions focus on the real-life challenges facing startup founders: important issues such as how to drive continuous innovation and how to create a company culture that maximizes success.
Contents
Preface xiii List of Worksheets xix
Part 1 Getting Started as an Entrepreneur
1 Understanding the Entrepreneurial Process 2
2 Converting Ideas into Opportunities 21
3 Framing and Testing the Business Model 54
4 Engaging Customers, Analyzing Competitors, for Market Entry Strategy 88
5 Preparing the Investor Package 128
6 Setting Up the Company 145
7 Protecting Intellectual Property 168
Part 2 Funding the Venture
8 Launching and Financing Your Venture 194
9 Equity Financing for High Growth 215
Part 3 Managing Performance, Communication, and People
10 Managing Start-up Performance—Money and People 240
11 Pitching the Venture to Investors 277
12 Planning Your Exit 295
