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Full Description
Recent years have seen dramatic changes to the events industry. The influence of social media and global communications technology, increased focus on environmental sustainably and social responsibility, and changes to the economic and cultural landscape have driven rapid expansion and increased competition.
Special Events: The Brave New World for Bolder and Better Live Events has been the event planner' essential guide for three decades, providing comprehensive coverage of the theory, concepts and practice of event management. The new Eighth Edition continues to be the definitive guide for creating, organizing, promoting, and managing special events of all kinds. Authors, Seungwon "Shawn" Lee and Joe Goldblatt, internationally-recognized leaders and educators in the industry, guide readers through all the aspects of professional event planning with their broad understanding of diverse cultures and business sectors. This definitive resource enables current and future event leaders to stretch the boundaries of the profession and meaningfully impact individuals, organizations, and cultures around the globe. Global case studies of high-profile events, such as the PyeongChang Winter Olympic Games and Norway's Constitution Day annual event, complement discussions of contemporary issues surrounding safety, security, and risk management. Each chapter includes "Ecologic," "Techview," and/or "Secureview," mini-case studies, a glossary of terms, plentiful charts, graphs, and illustrations, and links to additional online resources.
Contents
Foreword
Preface
Acknowledgments
Part One: Producing Seamless, Secure, and Sustainable (S3) Events
Chapter 1: Welcome to Greener Event Leadership and Economic Success
Chapter 2: Changing Paradigms for Greener Event Leadership and Social Change
Part Two: The New Sustainable Event Algorithms
Chapter 3: Composing the Sustainable Event Plan
Chapter 4: Event Leadership and Human Resources Management
Chapter 5: Financial Sustainability
Part Three: Event Branding and Bold Delivery
Chapter 6: Event Vendors as Strategic Partners
Chapter 7: The Brand, the Buzz, and Better Success Through Event Marketing
Chapter 8: Ensuring a Safer and More Secure Event Environment
Part Four: Trends and Triumphs
Chapter 9: The Virtual View of Live Events
Chapter 10: Reinventing a Joyful and Sustainable Career
Part Five: Best Practices and Real-World Event Experiences
Chapter 11: Best National Events
Chapter 12: Twenty Real-World Event Management Experiences and Mini-Case Studies
Appendix 1: Bibliographic References
Appendixes 2-19 and accompanying Image Gallery are available online
Glossary
Index
