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Full Description
Don't be afraid of the GDPR wolf!
How can your business easily comply with the new data protection and privacy laws and avoid fines of up to $27M? GDPR For Dummies sets out in simple steps how small business owners can comply with the complex General Data Protection Regulations (GDPR). These regulations apply to all businesses established in the EU and to businesses established outside of the EU insofar as they process personal data about people within the EU.
Inside, you'll discover how GDPR applies to your business in the context of marketing, employment, providing your services, and using service providers. Learn how to avoid fines, regulatory investigations, customer complaints, and brand damage, while gaining a competitive advantage and increasing customer loyalty by putting privacy at the heart of your business.
Find out what constitutes personal data and special category data
Gain consent for online and offline marketing
Put your Privacy Policy in place
Report a data breach before being fined
79% of U.S. businesses haven't figured out how they'll report breaches in a timely fashion, provide customers the right to be forgotten, conduct privacy impact assessments, and more. If you are one of those businesses that hasn't put a plan in place, then GDPR For Dummies is for you.
Contents
Introduction 1 Part 1: Getting Started with GDPR 11
Chapter 1: Grasping the Fundamentals of GDPR and Data Protection 13
Chapter 2: Key Changes Introduced by GDPR 21
Part 2: The Key Principles of GDPR 37
Chapter 3: Digging In to Data: What's Personal, What's Sensitive, and How It's Processed 39
Chapter 4: The Six Data Protection Principles 79
Chapter 5: Data Controllers and Data Processors 89
Chapter 6: Transfers of Data Outside of the EEA 101
Part 3: Key Documentation 117
Chapter 7: Building Your Data Inventory 119
Chapter 8: Penning a Privacy Notice 135
Chapter 9: Cookie Policy 145
Chapter 10: Drafting Data Processing and Data Sharing Agreements 159
Chapter 11: Writing Opt-In Wording 171
Chapter 12: Writing a Legitimate Interests Assessment Form 187
Chapter 13: Writing Other Documents 195
Part 4: Data Subject Rights, Protection, and Security 203
Chapter 14: Data Subject Rights 205
Chapter 15: Data Protection by Design and by Default 229
Chapter 16: Data Security 243
Chapter 17: Data Breaches and Reporting Obligations 267
Part 5: The Workplace, Marketing, and Beyond 285
Chapter 18: GDPR and the Workplace 287
Chapter 19: Keeping Your Marketing GDPR-Compliant 311
Chapter 20: Children, Charities, and Associations 225
Chapter 21: Supervisory Authorities, Remedies, Liabilities, and Penalties 351
Part 6: The Part of Tens 369
Chapter 22: Ten GDPR Resources 371
Chapter 23: Ten Must-Have Skills for the DPO 379
Chapter 24: Ten Ways to Train Employees to Be Good Stewards of Data 385
Part 7: Appendixes 393
Appendix A: Upcoming Changes to Data Protection Laws 395
Appendix B: List of Supervisory Authorities 403
Appendix C: GDPR Checklist 409
Appendix D: Glossary 419
Index 425
