Design a Better Business : New Tools, Skills, and Mindset for Strategy and Innovation

Van Der Pijl, Patrick/ Lokitz, Justin/ Solomon , Lisa Kay/ Van Der Plu

John Wiley & Sons Inc（2016/09発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 269 p.
• 言語 ENG
• 商品コード 9781119272113
• DDC分類 658

Full Description

This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.

Contents

Introduction P08

Prepare P24

Point of View P46

Understand P82

Ideate P124

Prototype P152

Validate P180

Scale P214

Appendix P262