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The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand.
Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy
Find influencers: it's not just a numbers game or a 'who's who' of social media
Engage with influencers once you've found them
Recognize the best practices of influencer marketing and outreach
If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.
Contents
Introduction 1
Part I: Getting Started with Influencer Marketing 5
Chapter 1: Influencer Marketing 101 7
Chapter 2: Digging Deeper into Influencer Marketing 25
Part II: Identifying Influencers 39
Chapter 3: The Best Influencers: The Power of Women on Your Bottom Line 41
Chapter 4: The New Rules of Engagement 51
Chapter 5: Outsourcing Influencer Marketing 65
Part III: The Main Platforms for Influencer Marketing 71
Chapter 6: Blog Influencers 73
Chapter 7: Instagram Influencers 89
Chapter 8: Twitter Influencers 103
Chapter 9: Facebook Influencers 117
Chapter 10: Pinterest Influencers 127
Chapter 11: Video Influencers 139
Part IV: Measuring Your Success 153
Chapter 12: Meeting Metrics 155
Chapter 13: Integrating Influencer Marketing with Your Sales Funnel 167
Chapter 14: Using the Type of Marketing You Need: Influencer or Direct Marketing 175
Chapter 15: Setting and Measuring the Right Goals for Your Influencer Marketing Campaigns 185
Part V: Creating Stellar Influencer Marketing Campaigns 193
Chapter 16: The Six Secrets to Influencer Marketing Success 195
Chapter 17: Putting It All Together 207
Chapter 18: Five Pros Doing It Right 215
Part VI: The Part of Tens 225
Chapter 19: Ten Reasons Influencer Marketing Campaigns Fail 227
Chapter 20: Ten Online Resources for Influencer Marketing Information 237
Appendix: Federal Trade Commission Guidelines 243
Index 249
