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Full Description
All the practical advice you need for starting a business Starting a business? Don't sweat it! Reflecting today's unique opportunities and challenges, Starting a Business All-In-One For Dummies is packed with everything you need to manage your personal and business risks and successfully navigate your first year in business. Written in plain English and packed with simple, step-by-step instructions, it shows you how to start up your dream business from scratch, write a winning business plan, secure financing, manage your risks successfully, navigate your first year of operation, and much more! The information inside is amassed from 11 bestselling For Dummies books, covering everything from franchising and home-based businesses to bookkeeping, accounting, branding, and marketing. If you're a go-getter looking for a way to launch a great idea and be your own boss, Starting a Business All-In-One For Dummies prepares you to beat the odds and become successful in your sector.
* Covers proven strategies on successfully branding and marketing your business * Includes step-by-step guidance on keeping on top of the books * Provides coverage of employee engagement and motivating employees * Offers helpful hints for overcoming obstacles in starting a business Whether you're an aspiring entrepreneur or an expert looking to innovate, Starting a Business All-In-One For Dummies is the only reference you'll need to start a business from the ground up.
Contents
Introduction 1 Book I: From Idea to Reality 5 Chapter 1: Your Business in Context 7 Chapter 2: Refining and Defining Your Business Idea 27 Chapter 3: Creating a Business Model 45 Chapter 4: Finding Your Target Market 63 Chapter 5: Considering a Franchise 79 Book II: Planning for Your Business 97 Chapter 1: Writing a Business Plan 99 Chapter 2: Finding the Funding 115 Chapter 3: Setting Your Franchise s Wheels in Motion 135 Chapter 4: Starting a Home ]Based Business 163 Chapter 5: Creating a Website for Your Business 191 Chapter 6: Starting with the Right Legal Structure 221 Book III: Managing Your Finances 235 Chapter 1: Setting Up the Books 237 Chapter 2: Understanding Your P&L 263 Chapter 3: Working with Cash Flow and Staying Solvent 287 Chapter 4: Controlling Costs and Budgeting 321 Chapter 5: Satisfying the Tax Man 357 Book IV: Managing Your Business 363 Chapter 1: Tackling the Hiring Process 365 Chapter 2: Setting Goals 383 Chapter 3: Embracing Corporate Social Responsibility 395 Chapter 4: Managing with Technology 405 Chapter 5: Developing Employees Through Coaching and Mentoring 415 Chapter 6: Delegating to Get Things Done 431 Book V: Marketing and Promotion 443 Chapter 1: Optimizing Your Marketing Program 445 Chapter 2: Strengthening Your Marketing Strategy 461 Chapter 3: Taking Stock of Your Business Image 477 Chapter 4: Forging Your Brand 491 Chapter 5: Creating Marketing Communications That Work 507 Chapter 6: Social Marketing: Facebook, Pinterest, Twitter, and Blogs 525 Index 537
