Full Description
Achieving successful financial viability by broadening revenue sources is one of the most important issues facing colleges and universities today. Increasing operating costs, along with the reliance on traditional student tuition, government support, and philanthropy, are challenging universities. One way administration leaders and faculty are meeting this challenge is to establish supplemental revenue streams from a variety other sources such as: * continuing education, * credit and noncredit certificates, * degree completion and upgrade programs, * study abroad, * domestic and international branch campuses, * distance education, * auxiliary services, * technology transfer, and * partnerships or alliances with other organizations. These types of activities, formerly considered secondary ventures, are now integral to lasting and responsible financial strategic planning. This monograph examines a wide variety of supplemental income options and opportunities, as well as examples of restructuring financial planning schema. While not negating the value of traditional college education, these new revenue sources in fact lead to greater institutional effectiveness.
This is the 1st issue of the 41th volume of the Jossey-Bass series ASHE Higher Education Report. Each monograph is the definitive analysis of a tough higher education issue, based on thorough research of pertinent literature and institutional experiences. Topics are identified by a national survey. Noted practitioners and scholars are then commissioned to write the reports, with experts providing critical reviews of each manuscript before publication.
Contents
Executive Summary vi Foreword xii An Introduction to Revenue Origins and Changes 1 Need for Revenue 8 Established Income Sources 15 Recent Disruptions and Opportunities 23 Academic Programs for Generating Additional Income 28 Noncredit Academic Programs 38 Credentialing and Certificates Programs 43 Degree Completion and Upgrade Programs 48 Partnerships, Alliances, and Joint Ventures 54 Study Abroad Programs 62 Branch Campuses 66 Online Distance Education 69 Nonacademic and Auxiliary Opportunities 77 Maximizing Facilities Utilization 80 Other Alternative Revenue Sources, Grants, and Outsourcing 86 Technology Transfer 92 Strategic Considerations for New Income 97 Budget Planning Options 99 Contemporary and Developing Approaches 104 Conclusion 110 References 114 Name Index 129 Subject Index 134 About the Author 138
