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The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks and it's an easy, way to enlarge your audience, reach your customers, and build your business.
With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. * Gives you an overview of your social media marketing choices * Covers giving social license to employees and metrics * Provides the latest trends in social media marketing * Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.
Contents
Introduction 1 Part I: Getting Started with Social Media Marketing 5 Chapter 1: Understanding Social Media Marketing 7 Chapter 2: Discovering Your SMM Competitors 29 Chapter 3: Getting in the Social Media Marketing Frame of Mind 51 Part II: Practicing SMM on the Social Web 71 Chapter 4: Launching SMM Campaigns 73 Chapter 5: Developing Your SMM Voice 93 Part III: Reaching Your Audience via Mainstream Social Platforms 109 Chapter 6: Finding the Right Platforms 111 Chapter 7: Exploring SMM Strategies for Facebook 125 Chapter 8: Marketing on Twitter 137 Chapter 9: Creating a YouTube Strategy 151 Chapter 10: Considering LinkedIn 163 Chapter 11: Viewing Google through a Different Lens 179 Chapter 12: Marketing with Pinterest 189 Chapter 13: Interacting with Tumblr 207 Chapter 14: Delving into Instagram 223 Part IV: Getting Your Message to Connectors 233 Chapter 15: Marketing via Niche Networks and Online Communities 235 Chapter 16: Accounting for the Influencers 249 Part V: Old Marketing Is New Again with SMM 265 Chapter 17: Practicing SMM on Your Website 267 Chapter 18: Becoming an Authentic and Engaged Advertiser 287 Chapter 19: Building an SMM Mobile Campaign 303 Chapter 20: Energizing Your Employees for Social Media Marketing 325 Chapter 21: Applying Metrics to the SMM Realm 341 Chapter 22: Understanding Social Media Governance and Tools 363 Chapter 23: Moving Toward Real-Time Marketing 373 Part VI: The Part of Tens 385 Chapter 24: Ten SMM-Related Must-Read Blogs 387 Chapter 25: Ten Top SMM Tools 391 Index 395
