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"Individuals, acting on deeply held beliefs and passion, are
boldly imagining and bringing into existence a different world...
Whether you're a business entrepreneur, a social entrepreneur, an
investment entrepreneur, or an academic, artistic, or civil servant
entrepreneur, devour this important and wise book."?From the
Foreword by John Fullerton
Responsible entrepreneurs are a special breed, seeking to
transform industries and even society itself. They challenge and
refine cultural assumptions, laws, regulations, and even the
processes of governance. This requires them to do and think far
beyond what is usually required of business leaders.
The Responsible Entrepreneur offers a blueprint for this
new kind of business leadership, describing the means by which any
entrepreneur can pursue a higher order of work. In it, Carol
Sanford, one of the most trusted names in responsible business
development, brings her vast expertise in helping executives and
corporations to the entrepreneur looking to launch and scale a
venture. She maps this journey through four archetypes:
The Realizing Entrepreneur: Industry Game-Changer
The Reconnection Entrepreneur: Society Game-Changer
The Reciprocity Entrepreneur: Culture Game-Changer
The Regenerative Entrepreneur: Governance Game-Changer
By understanding the archetype most aligned with their goals,
entrepreneurs will learn how to grow their business into a powerful
platform that can leverage change, and even change the foundations
that create our most pressing problems and issues. To illustrate
these principles in action, The Responsible Entrepreneur
features case studies based on long-term work and in-depth
interviews with Google Innovation Labs, Indigenous Designs (the
primary supplier for Eileen Fisher), FishPeople (who supply Costco
and Google with gourmet seafood entrees), and many more.
For entrepreneurs seeking to pursue world-changing results, or
impact investors looking to align their capital with their values,
The Responsible Entrepreneur provides the frameworks to
build a business and to evaluate and direct investments to create
the greatest benefit for all stakeholders.
For anyone who wants to make a difference in the way businesses
affect the world, The Responsible Entrepreneur lays out ways
to make that aspiration focused and doable.
Contents
Foreword by John Fullerton xiii
Introduction: One World Is Calling for a New Kind of Entrepreneur 1
Part One Changing the World Requires Game-Changing Roles 11
1 Modern Archetypes Are Altering the Future 13
2 Four Game-Changing Entrepreneurial Roles 21
Part Two The Secret Structure Behind the Approach of Four Iconic Entrepreneurs 33
3 Steve Jobs and the Role of the Realization Entrepreneur 35
4 Richard Branson and the Role of the Reconnection Entrepreneur 43
5 Oprah Winfrey and the Role of the Reciprocity Entrepreneur 51
6 Larry Page and the Role of the Regenerative Entrepreneur 59
Part Three Being the Change Requires a Transformative Framework 67
7 Disrupting Industries: Four Pillars of the Realization Entrepreneur 69
8 Realization Entrepreneurs: Sarah Slaughter and Indigenous Designs 77
9 Upending Social Systems: Four Pillars of the Reconnection Entrepreneur 91
10 Reconnection Entrepreneurs: Cheryl Contee and Kipp Baratoff 103
11 Shifting Paradigms and Beliefs: Four Pillars of the Reciprocity Entrepreneur 115
12 Reciprocity Entrepreneurs: Michiel Bakker and Annalie Killian 131
13 Revitalizing Founding Agreements: Four Pillars of the Regenerative Entrepreneur 143
14 Regenerative Entrepreneurs: Jay Coen Gilbert and Shainoor Khoja 155
Part Four The Game of Changing the Game: Using Domains, Archetypes, and Communities of Practice to Foster Change 167
15 The System of Archetypes at Work: Pamela Mang and Regenesis as an Instrument of Change 169
16 Time to Walk Your Talk: See the Void. Answer the Call. Join the Movement. 177
Notes 185
Acknowledgments 189
About the Author 191
Index 193
